Inspired by a love of all things vintage & quality, Business & Pleasure Co. is actually a love story. Two Australian friends, falling in love with their Californian dream girls. Established in the Summer of 2016, the brand began as the world’s best beach umbrella and has grown into a stunning outdoor soirée of products — designs that balance function and practicality while paying homage to days long gone. Today, Business & Pleasure Co. stands as a staple in the outdoor lifestyle space, blending classic elegance with modern ease — a reminder of what summer can be: balmy evenings, slow afternoons, and moments that feel timeless.