Business & Pleasure Co. Opens First West Palm Beach Store at CityPlace.

Business & Pleasure Co., the Australian-born purveyor of elevated leisure goods, announces the opening of its first U.S. East Coast store in Florida at CityPlace in West Palm Beach. The new boutique marks the brand’s next chapter, celebrating the energy at the heart of West Palm Beach’s thriving downtown while expanding its growing retail footprint, which now includes its flagship storefront in Laguna Beach, California, and its newly opened Australian store in Byron Bay.

“CityPlace has become a dynamic hub for design-driven retail and hospitality brands that share our vision for creating remarkable experiences,” said Webber Hudson, Executive Vice President of Related Ross. “Business & Pleasure fits seamlessly alongside our premier home design retailers, bringing coastal charm to the neighborhood.”

“I’ll never forget my first visit to West Palm Beach,” said Ollie Edwards, Co-Founder of Business & Pleasure. “I was immediately struck by its style, sophistication, and timeless sense of nostalgia. We knew right then it would be a perfect home away from home for our brand. Over the years, we’ve built strong relationships and done incredible business in the area, serving not only consumers but also interior designers and hospitality clients. Now, we’re truly proud to open our first East Coast flagship at CityPlace—among such inspiring brands and in such great company.”

The 1,800-square-foot space mirrors the brand’s nostalgic sophistication, featuring blush tones, teak accents, and nods to Palm Beach’s storied past. Visitors will discover curated vignettes showcasing the brand’s most beloved designs, alongside limited-edition pieces from the Palm Royale capsule.

The Business & Pleasure Co. boutique officially opens December 10, 2025, at CityPlace, 700 S. Rosemary Ave., West Palm Beach, FL.

About Business & Pleasure Co.
businessandpleasureco.com

Founded in the summer of 2016, Business & Pleasure Co. is an Australian-designed lifestyle brand known for capturing the nostalgia and charm of vintage leisure. With a love for classic design and a dedication to quality, the brand offers beautifully made umbrellas, loungers, cushions, and alfresco accessories designed to elevate everyday outdoor moments. Business & Pleasure Co. combines timeless style with modern ease, becoming a staple in outdoor living spaces around the world.