Culture Lab Poised to Open at CityPlace
Palm Beach Post
December 11, 2017
By Lannis Waters
An installation by British artist Michael Craig-Martin covers the walls of the old Macy’s building in CityPlace. The building, which was bought back by CityPlace’s owner, Related Cos., has been designated as Culture Lab, “an experimental creative space.”
“Palm Beach Parade,” covering the Hibiscus Street and Rosemary Avenue walls, is Craig-Martin’s largest mural and his first in the United States.
On a posting by the front door, Craig-Martin says his installation “celebrates the vast range of mass-produced objects in contemporary life” and “responds to the history of the site as an urban commerce district, and reminds us that these commonplace objects play a significant and sometimes emotionally charged role in our personal lives.”
On the inside, sound designer Stephen Vitiello is creating “You Are the Magic,” an interactive sound installation taking up the entire second floor that “reacts to and redefines the building’s previous life as a department store…. sounds and images seek to inquire about what sounds the space remembers, and what sounds it still dreams of,” according to the Culture Lab website.
“It’s all about driving different kinds of traffic to a project,” Ken Himmel, president of Related Urban, which built CityPlace, told The Wall Street Journal. “Mixed-use retail developments centered on cultural offerings are outperforming every other type of retail offering by a longshot.”
A third part of the project, coming later, will turn the windows on Hibiscus Street into walk-up food vendors, with so-called parklet seating along the street. Culture Lab is scheduled to open to the public later this month.
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